CloudX Brand Guidelines

Logo scaling shows how the logo should be resized proportionally across different applications, without distorting its shape or ratio. This keeps the mark accurate and recognizable at any size.

These primary colors form the core of the visual identity and should be used consistently across all branded materials. They establish recognition and create the foundation for the entire color system.

The palette is inspired by nature: calm, desaturated, tactile, and grounded in real-world tones. It brings softness and warmth to the identity while keeping the system refined and understated.

Approved color combinations help maintain visual consistency while ensuring sufficient contrast and accessibility.

The identity uses three complementary typefaces that balance character with clarity.

The stamp system adds another human layer to the identity.

Inspired by collage logic, print imperfections, and found graphics, the stamps bring character and spontaneity to an otherwise precise and highly technological product.

Our images are inspired by Impressionist painting, especially Monet’s study of light, water, and color. The images feel fluid, atmospheric, and slightly dreamlike.

Familiar natural forms dissolve into ripples, blurred edges, and layered tones, creating imagery that feels rooted in a real place but interpreted through movement and reflection.

CloudX’s graphic system is built around a family of oscillograms that visualize movement, signals, and the processes behind the platform.

Their technical structure is softened through an organic pencil texture, bringing a tactile and human quality to the graphics.

This contrast is central to the identity: technology expressed through a more human hand.